Comments on: Established authors benefit from free serialized audiobooks http://www.podiobooks.com/blog/2009/01/08/established-authors-benefit-from-free-serialized-audiobooks/ News from the Staff of Podiobooks.com Mon, 13 Feb 2012 18:26:24 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Edward G. Talbot http://www.podiobooks.com/blog/2009/01/08/established-authors-benefit-from-free-serialized-audiobooks/comment-page-1/#comment-266981 Edward G. Talbot Thu, 08 Jan 2009 15:56:21 +0000 http://www.podiobooks.com/blog/2009/01/08/established-authors-benefit-from-free-serialized-audiobooks/#comment-266981 Excellent thinking outside the box here. Although if you think about it, the surprise should not be that someone did it but that more people don't. After all, one of the most common traditional marketing techniques is give things away free in order to develop customers who will then pay for additional product. That's essentially what this is. It's going to be fascinating to see what happens as the more traditional publishers and authors start doing more of this. The dynamic we've had in the podcast novel space will change. It may make it more competitive in some ways, but in the long run, that's got to be a good thing. Excellent thinking outside the box here. Although if you think about it, the surprise should not be that someone did it but that more people don’t. After all, one of the most common traditional marketing techniques is give things away free in order to develop customers who will then pay for additional product. That’s essentially what this is.

It’s going to be fascinating to see what happens as the more traditional publishers and authors start doing more of this. The dynamic we’ve had in the podcast novel space will change. It may make it more competitive in some ways, but in the long run, that’s got to be a good thing.

]]>